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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Новинка

Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.*The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool
Grigorios Kalivas Digital Radio System Design Grigorios Kalivas Digital Radio System Design Новинка

Grigorios Kalivas Digital Radio System Design

A systematic explanation of the principles of radio systems, Digital Radio System Design offers a balanced treatment of both digital transceiver modems and RF front-end subsystems and circuits. It provides an in-depth examination of the complete transceiver chain which helps to connect the two topics in a unified system concept. Although the book tackles such diverse fields it treats them in sufficient depth to give the designer a solid foundation and an implementation perspective. Covering the key concepts and factors that characterise and impact radio transmission and reception, the book presents topics such as receiver design, noise and distortion. Information is provided about more advanced aspects of system design such as implementation losses due to non-idealities. Providing vivid examples, illustrations and detailed case-studies, this book is an ideal introduction to digital radio systems design. Offers a balanced treatment of digital modem and RF front-end design concepts for complete transceivers Presents a diverse range of topics related to digital radio design including advanced transmission and synchronization techniques with emphasis on implementation Provides guidance on imperfections and non-idealities in radio system design Includes detailed design case-studies incorporating measurement and simulation results to illustrate the theory in practice
Maytoni Подвесная люстра Maytoni Dallas MOD545PL-24G Maytoni Подвесная люстра Maytoni Dallas MOD545PL-24G Новинка

Maytoni Подвесная люстра Maytoni Dallas MOD545PL-24G

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Коммутатор MIKROTIK CRS326-24G-2S+RM, CRS326-24G-2S+RM Коммутатор MIKROTIK CRS326-24G-2S+RM, CRS326-24G-2S+RM Новинка

Коммутатор MIKROTIK CRS326-24G-2S+RM, CRS326-24G-2S+RM

управляемый, монтируемый в 19 стойку, порты 1000Base-T(Gigabit Ethernet): 24 шт.
Коммутатор MIKROTIK CSS326-24G-2S+RM, CSS326-24G-2S+RM Коммутатор MIKROTIK CSS326-24G-2S+RM, CSS326-24G-2S+RM Новинка

Коммутатор MIKROTIK CSS326-24G-2S+RM, CSS326-24G-2S+RM

управляемый, монтируемый в 19 стойку, порты 1000Base-T(Gigabit Ethernet): 24 шт.
Коммутатор MIKROTIK CRS125-24G-1S-2HND-IN, CRS125-24G-1S-2HND-IN Коммутатор MIKROTIK CRS125-24G-1S-2HND-IN, CRS125-24G-1S-2HND-IN Новинка

Коммутатор MIKROTIK CRS125-24G-1S-2HND-IN, CRS125-24G-1S-2HND-IN

управляемый, настольный, порты 1000Base-T(Gigabit Ethernet): 24 шт.
Беспроводной адаптер REL Longbow Transmitter Black Беспроводной адаптер REL Longbow Transmitter Black Новинка

Беспроводной адаптер REL Longbow Transmitter Black

Беспроводной трансмиттер, предназначенный для использования вместе с сабвуферами REL серии S.
Беспроводной адаптер REL Longbow Transmitter White Беспроводной адаптер REL Longbow Transmitter White Новинка

Беспроводной адаптер REL Longbow Transmitter White

Беспроводной трансмиттер, предназначенный для использования вместе с сабвуферами REL серии S.
Пульт дистанционного управления Donolux DL-18731/Remote Control Пульт дистанционного управления Donolux DL-18731/Remote Control Новинка

Пульт дистанционного управления Donolux DL-18731/Remote Control

Новинка: Нет; Акция: false; Стиль: Современный; Цвет: Белый; Виды материалов: Пластиковые; Страна: Китай; Бренд: Donolux; Степень защиты, IP: 20; Артикул: DL-18731-Remote Control; Остаток поставщика: 2; Коллекция: DL-18731; Напряжение, V: 3;
Пульт дистанционного управления Donolux DL18891/Remote Control Пульт дистанционного управления Donolux DL18891/Remote Control Новинка

Пульт дистанционного управления Donolux DL18891/Remote Control

Новинка: Нет; Акция: false; Стиль: Современный; Цвет: Белый; Виды материалов: Пластиковые; Страна: Китай; Бренд: Donolux; Степень защиты, IP: 20; Артикул: DL18891-Remote Control; Остаток поставщика: 69; Коллекция: DL18891; Напряжение, V: 3;
Пульт д/у Naim Mu-so Remote Control Пульт д/у Naim Mu-so Remote Control Новинка

Пульт д/у Naim Mu-so Remote Control

Пульт д/у для беспроводной акустики Naim Mu-so и Mu-so Qb.
Andrei Grebennikov RF and Microwave Transmitter Design Andrei Grebennikov RF and Microwave Transmitter Design Новинка

Andrei Grebennikov RF and Microwave Transmitter Design

12487.52 руб. Найти похожее
RF and Microwave Transmitter Design is unique in its coverage of both historical transmitter design and cutting edge technologies. This text explores the results of well-known and new theoretical analyses, while informing readers of modern radio transmitters' pracitcal designs and their components. Jam-packed with information, this book broadcasts and streamlines the author's considerable experience in RF and microwave design and development.
Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing Новинка

Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing

An important feature of this book is the particular combination of topics included. These are (1) control, (2) navigation and (3) remote sensing, all with application to mobile robots. Much of the material is readily extended to any type ground vehicle. In the controls area, robot steering is the issue. Both linear and nonlinear models are treated. Various control schemes are utilized, and through these applications the reader is introduced to methods such as: (1) Linearization and use of linear control design methods for control about a reference trajectory, (2) Use of Lyapunov stability theory for nonlinear control design, (3) Derivation of optimal control strategies via Pontryagin’s maximum principle, (4) Derivation of a local coordinate system which is fundamental for the steering of vehicles along a path never before traversed. This local coordinate system has application regardless of the control design methods utilized. In the navigation area, various coordinate systems are introduced, and the transformations among them are derived. (1) The Global Positioning System (GPS) is introduced and described in significant detail. (2) Also introduced and discussed are inertial navigation systems (INS). These two methods are treated in terms of their ability to provide vehicle position as well as attitude. A preceding chapter is devoted to coordinate rotations and transformations since they play an important role in the understanding of this body of theory.
Lee Cooper Часы Lee Cooper LC-24G-A. Коллекция Wells Lee Cooper Часы Lee Cooper LC-24G-A. Коллекция Wells Новинка

Lee Cooper Часы Lee Cooper LC-24G-A. Коллекция Wells

Кварцевые часы. Калибр Miyota Quartz Movement. 12 часовой формат времени. Индикатор числа. Корпус из нержавеющей стали с частичным черным PVD покрытием. Минеральное стекло. Силиконовый ремень. Диаметр 43 мм.
Коммутатор HP 2530-24G-PoE+ (J9773A) Коммутатор HP 2530-24G-PoE+ (J9773A) Новинка

Коммутатор HP 2530-24G-PoE+ (J9773A)

Поддержка стандартов Auto Mdi/Mdix, Power Over Ethernet, Ieee 802.1p (Priority tags), Ieee 802.1q (Vlan), Ieee 802.1d (Spanning Tree), Ieee 802.1s (Multiple Spanning Tree) Дополнительная информация 4 фиксированных порта Gigabit Ethernet Sfp
Lee Cooper Часы Lee Cooper LC-24G-B. Коллекция Wells Lee Cooper Часы Lee Cooper LC-24G-B. Коллекция Wells Новинка

Lee Cooper Часы Lee Cooper LC-24G-B. Коллекция Wells

Кварцевые часы. Калибр Miyota Quartz Movement. 12 часовой формат времени. Индикатор числа. Корпус из нержавеющей стали с черным PVD покрытием. Минеральное стекло. Силиконовый ремень. Диаметр 43 мм.

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An important feature of this book is the particular combination of topics included. These are (1) control, (2) navigation and (3) remote sensing, all with application to mobile robots. Much of the material is readily extended to any type ground vehicle. In the controls area, robot steering is the issue. Both linear and nonlinear models are treated. Various control schemes are utilized, and through these applications the reader is introduced to methods such as: (1) Linearization and use of linear control design methods for control about a reference trajectory, (2) Use of Lyapunov stability theory for nonlinear control design, (3) Derivation of optimal control strategies via Pontryagin’s maximum principle, (4) Derivation of a local coordinate system which is fundamental for the steering of vehicles along a path never before traversed. This local coordinate system has application regardless of the control design methods utilized. In the navigation area, various coordinate systems are introduced, and the transformations among them are derived. (1) The Global Positioning System (GPS) is introduced and described in significant detail. (2) Also introduced and discussed are inertial navigation systems (INS). These two methods are treated in terms of their ability to provide vehicle position as well as attitude. A preceding chapter is devoted to coordinate rotations and transformations since they play an important role in the understanding of this body of theory.
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