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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Новинка

Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.*The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool
Grigorios Kalivas Digital Radio System Design Grigorios Kalivas Digital Radio System Design Новинка

Grigorios Kalivas Digital Radio System Design

A systematic explanation of the principles of radio systems, Digital Radio System Design offers a balanced treatment of both digital transceiver modems and RF front-end subsystems and circuits. It provides an in-depth examination of the complete transceiver chain which helps to connect the two topics in a unified system concept. Although the book tackles such diverse fields it treats them in sufficient depth to give the designer a solid foundation and an implementation perspective. Covering the key concepts and factors that characterise and impact radio transmission and reception, the book presents topics such as receiver design, noise and distortion. Information is provided about more advanced aspects of system design such as implementation losses due to non-idealities. Providing vivid examples, illustrations and detailed case-studies, this book is an ideal introduction to digital radio systems design. Offers a balanced treatment of digital modem and RF front-end design concepts for complete transceivers Presents a diverse range of topics related to digital radio design including advanced transmission and synchronization techniques with emphasis on implementation Provides guidance on imperfections and non-idealities in radio system design Includes detailed design case-studies incorporating measurement and simulation results to illustrate the theory in practice
Коммутатор MIKROTIK CRS125-24G-1S-IN, CRS125-24G-1S-IN Коммутатор MIKROTIK CRS125-24G-1S-IN, CRS125-24G-1S-IN Новинка

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управляемый, монтируемый в 19 стойку, порты 1000Base-T(Gigabit Ethernet): 24 шт.
Коммутатор HPE PS1810-24G, настраиваемый, J9834A Коммутатор HPE PS1810-24G, настраиваемый, J9834A Новинка

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управляемый, настольный, порты 1000Base-T(Gigabit Ethernet): 24 шт.
Беспроводной адаптер REL Longbow Transmitter White Беспроводной адаптер REL Longbow Transmitter White Новинка

Беспроводной адаптер REL Longbow Transmitter White

Беспроводной трансмиттер, предназначенный для использования вместе с сабвуферами REL серии S.
Беспроводной адаптер REL Longbow Transmitter Black Беспроводной адаптер REL Longbow Transmitter Black Новинка

Беспроводной адаптер REL Longbow Transmitter Black

Беспроводной трансмиттер, предназначенный для использования вместе с сабвуферами REL серии S.
Пульты и контроллеры Donolux DL18891/Remote Control Пульты и контроллеры Donolux DL18891/Remote Control Новинка

Пульты и контроллеры Donolux DL18891/Remote Control

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Wuwei Chen Integrated Vehicle Dynamics and Control Wuwei Chen Integrated Vehicle Dynamics and Control Новинка

Wuwei Chen Integrated Vehicle Dynamics and Control

11413.59 руб. Найти похожее
A comprehensive overview of integrated vehicle system dynamics exploring the fundamentals and new and emerging developments This book provides a comprehensive coverage of vehicle system dynamics and control, particularly in the area of integrated vehicle dynamics control. The book consists of two parts, (1) development of individual vehicle system dynamic model and control methodology; and (2) development of integrated vehicle dynamic model and control methodology. The first part focuses on investigating vehicle system dynamics and control according to the three directions of vehicle motions, including longitudinal, vertical, and lateral. Corresponding individual control systems, e.g. Anti-lock Brake System (ABS), Active Suspension, Electric Power Steering System (EPS), are introduced and developed respectively. Particular attention is paid in the second part of the book to develop integrated vehicle dynamic control system. Integrated vehicle dynamics control system is an advanced system that coordinates all the chassis control systems and components to improve the overall vehicle performance including safety, comfort, and economy. Integrated vehicle dynamics control has been an important research topic in the area of vehicle dynamics and control over the past two decades. The research topic on integrated vehicle dynamics control is investigated comprehensively and intensively in the book through both theoretical analysis and experimental study. In this part, two types of control architectures, i.e. centralized and multi-layer, have been developed and compared to demonstrate their advantages and disadvantages. Integrated vehicle dynamics control is a hot topic in automotive research; this is one of the few books to address both theory and practice of integrated systems Comprehensively explores the research area of integrated vehicle dynamics and control through both theoretical analysis and experimental study Addresses a full range of vehicle system topics including tyre dynamics, chassis systems, control architecture, 4 wheel steering system and design of control systems using Linear Matrix Inequality (LMI) Method
Пульт д/у Naim Mu-so Remote Control Пульт д/у Naim Mu-so Remote Control Новинка

Пульт д/у Naim Mu-so Remote Control

Пульт д/у для беспроводной акустики Naim Mu-so и Mu-so Qb.
Andrei Grebennikov RF and Microwave Transmitter Design Andrei Grebennikov RF and Microwave Transmitter Design Новинка

Andrei Grebennikov RF and Microwave Transmitter Design

15015.35 руб. Найти похожее
RF and Microwave Transmitter Design is unique in its coverage of both historical transmitter design and cutting edge technologies. This text explores the results of well-known and new theoretical analyses, while informing readers of modern radio transmitters' pracitcal designs and their components. Jam-packed with information, this book broadcasts and streamlines the author's considerable experience in RF and microwave design and development.
Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing Новинка

Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing

An important feature of this book is the particular combination of topics included. These are (1) control, (2) navigation and (3) remote sensing, all with application to mobile robots. Much of the material is readily extended to any type ground vehicle. In the controls area, robot steering is the issue. Both linear and nonlinear models are treated. Various control schemes are utilized, and through these applications the reader is introduced to methods such as: (1) Linearization and use of linear control design methods for control about a reference trajectory, (2) Use of Lyapunov stability theory for nonlinear control design, (3) Derivation of optimal control strategies via Pontryagin’s maximum principle, (4) Derivation of a local coordinate system which is fundamental for the steering of vehicles along a path never before traversed. This local coordinate system has application regardless of the control design methods utilized. In the navigation area, various coordinate systems are introduced, and the transformations among them are derived. (1) The Global Positioning System (GPS) is introduced and described in significant detail. (2) Also introduced and discussed are inertial navigation systems (INS). These two methods are treated in terms of their ability to provide vehicle position as well as attitude. A preceding chapter is devoted to coordinate rotations and transformations since they play an important role in the understanding of this body of theory.
Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing Новинка

Gerald Cook Mobile Robots. Navigation, Control and Remote Sensing

An important feature of this book is the particular combination of topics included. These are (1) control, (2) navigation and (3) remote sensing, all with application to mobile robots. Much of the material is readily extended to any type ground vehicle. In the controls area, robot steering is the issue. Both linear and nonlinear models are treated. Various control schemes are utilized, and through these applications the reader is introduced to methods such as: (1) Linearization and use of linear control design methods for control about a reference trajectory, (2) Use of Lyapunov stability theory for nonlinear control design, (3) Derivation of optimal control strategies via Pontryagin’s maximum principle, (4) Derivation of a local coordinate system which is fundamental for the steering of vehicles along a path never before traversed. This local coordinate system has application regardless of the control design methods utilized. In the navigation area, various coordinate systems are introduced, and the transformations among them are derived. (1) The Global Positioning System (GPS) is introduced and described in significant detail. (2) Also introduced and discussed are inertial navigation systems (INS). These two methods are treated in terms of their ability to provide vehicle position as well as attitude. A preceding chapter is devoted to coordinate rotations and transformations since they play an important role in the understanding of this body of theory.
Люстра Maytoni Dallas Gold MOD545PL-24G Люстра Maytoni Dallas Gold MOD545PL-24G Новинка

Люстра Maytoni Dallas Gold MOD545PL-24G

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A comprehensive overview of integrated vehicle system dynamics exploring the fundamentals and new and emerging developments This book provides a comprehensive coverage of vehicle system dynamics and control, particularly in the area of integrated vehicle dynamics control. The book consists of two parts, (1) development of individual vehicle system dynamic model and control methodology; and (2) development of integrated vehicle dynamic model and control methodology. The first part focuses on investigating vehicle system dynamics and control according to the three directions of vehicle motions, including longitudinal, vertical, and lateral. Corresponding individual control systems, e.g. Anti-lock Brake System (ABS), Active Suspension, Electric Power Steering System (EPS), are introduced and developed respectively. Particular attention is paid in the second part of the book to develop integrated vehicle dynamic control system. Integrated vehicle dynamics control system is an advanced system that coordinates all the chassis control systems and components to improve the overall vehicle performance including safety, comfort, and economy. Integrated vehicle dynamics control has been an important research topic in the area of vehicle dynamics and control over the past two decades. The research topic on integrated vehicle dynamics control is investigated comprehensively and intensively in the book through both theoretical analysis and experimental study. In this part, two types of control architectures, i.e. centralized and multi-layer, have been developed and compared to demonstrate their advantages and disadvantages. Integrated vehicle dynamics control is a hot topic in automotive research; this is one of the few books to address both theory and practice of integrated systems Comprehensively explores the research area of integrated vehicle dynamics and control through both theoretical analysis and experimental study Addresses a full range of vehicle system topics including tyre dynamics, chassis systems, control architecture, 4 wheel steering system and design of control systems using Linear Matrix Inequality (LMI) Method
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